People who are looking for information, a particular service or a particular product generally start their search in a search engine such as Google. As soon as someone starts their search and types something in the search bar, you want to end up at the top of the search results. But how do you do that? But that place in the search results is certainly not easy to achieve. It takes a lot of time, and the factors influencing this keep changing. Despite all the SEO changes, there is one constant. Being found in search engines starts with good keyword research.
Keyword research We go through the keyword research step-by-step plan in 6 important steps. To properly explain the steps, we show examples of a fictitious financial sessions Singapore phone number list you consultancy firm called Jansen & de Jong at each step. Step Make a list of relevant topics The keyword research starts with coming up with topics that are relevant to the target group of your financial advisory firm. By grouping keywords, your research remains clear. Example: Jansen & de Jong Jansen & de Jong offers various types of financial services. You can contact this office for advice about your pension, but also for advice about tax and insurance.
Keep the keyword research clear, Jansen & de Jong starts by collecting topics on which they want to be found. Keyword Research - Step Bureau Bright Step. Brainstorm keywords for each topic Now that you've mapped out the topics, start coming up with keywords for each topic. Think about which keywords you want to be at the top of the first page of the search results. Start by identifying which keywords are relevant to your business. you can think of behind the topics you collected in step 1. The following three things can help you expand your list: Brainstorm from your buyer persona A buyer persona is very important for content marketing and for successful lead generation.
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