You can also provide links to credible third-party reviews and pre-empt customers’ concerns and questions that can be shared via email. Also, consider alternatives industry list for people who don’t want to visit a physical dealership. In India, 24% of auto shoppers prefer a test drive at home, and digital showrooms ranked as the second-most preferred alternative.10 Other options include VR (virtual reality) test drives, review videos, online configurators, and video conferences.11Today’s auto dealers must provide easily digestible information in varied formats to build industry list a successful online relationship with customers. Autotrend_Nugget3 (1) - Edited (1).jpg It's about building the dealership of tomorrow and digitizing the dealership.
COVID-19 has not inhibited but rather escalated trends shaping a new normal for the auto industry. Car brands that understand and meet customer industry list expectations are more likely to speed up success.Alistair Rennie and Jonny Protheroe work on Google’s consumer insights team, which means they spend a large part of their day exploring changes in consumer behavior. Here they share their latest research on the buyer decision process. The way people make decisions is messy — and it’s only getting messier. Still, there are a few things we know about purchase behavior. We know that what happens between trigger and purchase decision-making is not linear. We know there is a complicated web of touchpoints that differs from person to person. What is industry list less clear however, is how shoppers process all of the information and choice they discover along the way.
And what is critical, what we set out to understand with this new research, is how that process influences what people ultimately decide to buy. Download the industry list full report to learn more about the messy middle of purchase behavior Download As the internet has grown, it has transformed from a tool for comparing prices to a tool for comparing, well, everything. That’s clear in how we’ve seen purchase behavior change over the years on Google Search. Take industry list the terms “cheap” and “best.” Worldwide, search interest for “best” has far outpaced search interest for.